7th Aug 2013

Seddon set to build £4.2m luxury care home in Birmingham

National construction specialist Seddon is starting work this month on a new £4.2 million luxury care home in Edgbaston, Birmingham, for leading care home provider Gracewell Healthcare.

The 70-bed care home will be built at the former site of the Birmingham Central Synagogue in Pershore Road. The former synagogue building will be demolished and the four-storey care facility built in its place. The Central Synagogue itself is relocating to newly renovated premises next-door with funds released from the sale of the old site to Gracewell Healthcare.

Architects Pozzoni have taken forward the earlier design by Gracewell to finalise the scheme. When complete, the new home will combine boutique hotel interior design with leading-edge dementia and innovative specialist care facilities and services.

Just like boutique hotels, which have become very popular in recent years, the home will be defined by its style, warmth, homely experience and intimacy.

Amongst many innovative features the new home will include a luxurious hair and beauty spa, a nail bar, a chic cafe, a library and will have WiFi access throughout the home.

Work is due to commence this month (August) and the care home is set to be completed in October 2014.

John Gilman, pre-construction manager for Seddon, said: "This project will create elegant and modern care home accommodation, built to the very exacting standards expected by Gracewell. Seddon has an excellent track record in the care home sector and we are delighted to be working with the Gracewell team and their advisors Fed3 Projects Limited on this major new project.”

Peter Curtis, chief executive of Gracewell Healthcare, said the new home would serve all of the people of Edgbaston.

He said: "We are creating a new type of care home, one that mixes luxury interiors and surroundings with the highest levels of care, compassion and integrity.

"We look forward to welcoming the people of Edgbaston into our new home and helping them to care for their loved ones in their old age.”

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